Collage of pictures of Influencers

We believe Influencer Relations is about more than just the numbers

Beyond strong impressions, we look to build brand alliances with social talent to drive sales through affiliation and awareness. Our team lives and breaths the influencer space, and understands the delicate balance between traditional advertising and editorial content. We know how to deliver a brand message in a way that is honestly endorsed by the Influencer.

01. Influencer Casting

We support agencies and brands by pre-vetting social talent who will have the greatest impact for their campaign, narrowing the options for final approval.

02. Campaign Management

We simplify the process, managing programs start to finish with one point of contact and one consolidated payment. ​​​​​​​Basically, we make your life easier.

03. Content Creation

We know that Influencers develop impactful content. Content Creation programs allow a brand to utilize an influencer’s skills to produce images, copy and video specifically for their proprietary platforms. Shine manages this process to ensure the talent is hitting deliverables and is aligned on brand strategy.

04. Media Partnerships

Teaming influencer campaigns with a traditional media buy or editorial program can be extremely impactful when executed well. Shine helps to ensure the process is integrated and key messages are connected to drive KPI’s and make the most of program budgets.

05. Influencer Events

Event management through the eyes of the influencer. Shine offers both consultation and the capabilities to seamlessly execute events, helping brands to create inspiring spaces for social talent to snap and share.

06. Talent Management

We represent the inbound and outbound deals for a selection of North America's most influential social talent and are consistently scouting the very best emerging Influencers through our ongoing casting trips, networking events and direct outreach.